LHOHQ, or the Laughing Horse's Orifice Headquarters, is the sister organization to the Applied Chaos Dynamics Control Association. Each organization hosts a chapter of the Invisible Order of the Pythagorean Hydra, which is related to the Knights of Malta, but also related to the cult of the subconscious somehow, with bob dobbs and the accompanying video one their webpage.
On June 12, 2007, a user by the name of AlexM, first discovered the symbol of the company in a pinned advertisement in Milwaukee. Users tried to decipher what it meant but one user found the website and the users found it bizarre. This is the first mention of LHOHQ in social media.