Adult dating or no-strings-attached dating is a variant of a traditional online dating service. Where traditional services aim to bringing people together for the purposes of a meaningful relationship or friendship, adult dating is aimed at those who are seeking short-term sexual encounters. Many adult dating sites focus on the local aspect of finding a match. Some users regard the service as no different from finding a one-night stand on a night out.[citation needed]
Some adult dating sights are deliberately aimed at married people seeking to have affairs, and have been criticised by Christian groups[1] who are actively campaigning against such sites in the United Kingdom after the ASA did not upheld complaints against the advertising of such services.
In the United Kingdom, Channel Four investigated adult dating sites as part of its 2013 serie
